5 things Agencies keep in mind while building a surgeon’s website – Digital consultant Engr. Abdullah Farid

In today’s world where everything has become digitalised and IT driven, many healthcare professionals including General physicians and Surgeons are facing Low Patient Inflow. Despite being techinically sound and competent with their techniques they are unable to offer their services to the right patient.

Why is this Happening? 

The general population has more access to information on the internet than ever before. What do we think happens when a patient is told about a Surgeon? What is the first thing they do?

They probably call their friends and family after, and look up the Surgeon/Doctor’s name on the internet/Google first. 

General verbal communication, reputation, and personal ability to socialise all contribute and impact one’s career which can be reflected online. You can tell a lot by looking at a person’s profile.

We at Colorem Digital specialise in providing The Perfect Online Presence to healthcare professionals. I believe if you are a surgeon it is imperative to have a portfolio, references, pictures, articles and even videos to be able to answer and fully address your patients’ concerns.

A Neurosurgeon's Website in the UK

The following are 5 key points of building a surgeon’s website: 

1. Display surgeries you perform

A display of surgical procedures by a Neurosurgeon
A display of specialist procedures by an Upper GI Surgeon

On your website you must display the surgeries your perform, and the ones you have authority on. Let your patient know you have great command on these surgeries. This can achieved by adding Picturespublished research papers and mentioning all the Degrees you have done in the related field, what patients say about you, the conferences you have attended and the countries you have traveled to acquire knowledge.

At Colorem Digital we carefully craft your ONLINE PORTFOLIO for you and your patients with all the trendy designs so your patients can have a successful interaction.

2. save time & effort- write articles and answers to general queries

Articles on a surgeon's website

When we are at a hospital we may not have the time to fully answer & satisfy. One may also lose the enthusiasm to answer when bombarded with the same and simple questions everyday.

Furthermore, many patients are unable to inquire everything out of courtesy. More serious patients may not be able to ask everything because of excruciating pain. Even if someone is thoughtful enough to list down all their problem on a paper on a consultation they still wouldn’t go ahead as socially it may be considered as a display of mistrust on the doctor.

It is funny how social norms play a big role in our daily life interaction.

Regardless, many questions go unanswered.

The Process of Interaction (Consultation/Meeting) is affected.

Having an online presence in the form of articles with all the right answers saves a lot of valuable time, effort and maintains trust.

At Colorem Digital we ensure we that we put all the Right answers and articles for your patients on your website. Having all the answers to a related disease will save you time. Your patient will already know the answers upon interaction and will feel confident.

3. Display The Number of Cases (Show experience)

Display of number of cases

In the field of surgery experience matters. If you are a competent surgeon you may not get as many difficult cases despite being extra-ordinary. A mediocre surgeon with a better reputation may appear more promising to a patient. The general population considers reputation as the yardstick/benchmark of wisdom and experience.

I personally recommend mentioning the number of cases you have performed to combat this. Afterall a surgeon who performs 500 cases in 1 year will have more practice than a surgeon who performs the same in 3 years.

Being technically sound is not enough. You must maintain a public presence that displays your growing experience, the difficult procedures you are able to perform, number of cases you have performed, 

We believe in transparency and letting your patient know how many surgeries you have performed will help them in making their decision.

4. Patient Education Videos

Patient videos on a surgeon's website

Questions and concerns that remain unanswered until a consultation, and sometimes even after can be taken care of in the form of detailed Patient Eduction Videos. Let your patients know about all the possible scenarios of a surgery, the success rate, the complications and simple questions like the length of the surgery, what happens in the procedure, expected pain and recovery after a procedure.

This will help you save time and also let your patient know how thoughtful you have been to address their concerns. A youtube channel will also be very helpful.

We take great care in editing videos for you.

5.  Book online consultations- Let you're patients know your available online

Book online

Last but not the least. Let your patients know your schedule so they are able to book an appointment with you online. Let them know you are available to answer their queries even if they are not able to come to you in person they can still have a video call with you on zoom.

At Colorem Digital we have the technology to have this integrated to your website. Zoom and Skype links can be automatically generated for you and for your patients and sent via email.

About the author

DIGITAL CONSULTANT | ENGR. ABDULLAH FARID

The author has more than 5 years of experience in the IT industry solely working in the healthcare to develop innovative methods and platforms to improve patient care.

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