A highly-talented professional, she is a part of the industry for more than a decade. Tabassum has the talent to lead teams and build organizations. She has managed large industrial and service organizations at senior positions.

She has tirelessly built up alliances and team spirit in her company by managing resources and putting sustainable growth before windfall profits. She is in the content writing field with substantial experience in social media and SEO with the aim to change the face of digital marketing in Pakistan.